# ruko.studio > ruko.studio is a London-born brand architecture, creative strategy and advertising studio. Our work sits upstream of design and marketing. ruko.studio operates in two movements. Foundation defines what a brand is. Stewardship keeps it performing in market. Founder: Darius Binning Email: connect@ruko.studio Location: London, United Kingdom Website: https://www.ruko.studio ## Pricing at a glance ruko.studio's primary engagement is Brand Architecture & Growth Systems, from £9,750. Smaller entry points, such as consultancy fees, start at £750. Ongoing Stewardship is from £3,000 per month with a three-month minimum. ## Services ### Primary engagement #### Brand Architecture & Growth Systems The complete Foundation build, and the studio's principal service. For businesses entering a new stage of visibility, growth or evolution — whether building from inception or restructuring an established brand that no longer reflects the level the business operates at. Includes positioning, audience definition, offer clarity, business model articulation, narrative, messaging, brand architecture, visual identity, copywriting and a launch-ready website. Search and AI visibility work — SEO, AEO and GEO — is built into the engagement rather than sold separately. - From £9,750 - Timeline: 6 to 8 weeks depending on scope - Revisions: three rounds included - Billing: 50% on commencement, 50% on delivery ### Ongoing partnership #### Stewardship & Visibility For brands that have completed Foundation work. Paid advertising strategy, audience targeting, creative testing, campaign management, performance tracking, and ongoing management of the brand's position as the market moves. - From £3,000 per month - Minimum commitment: 3 months - Media budget held separately by the client - Billing: monthly in advance ### Entry points Two smaller ways to begin, for businesses not yet ready for a full Foundation build. Neither replaces the primary engagement. #### Brand Audit A consultancy fee. Standalone diagnostic reviewing brand, website, social presence, advertising accounts and analytics. Output is a written assessment and prioritised roadmap. - £750 - Delivery: 10 business days - Credited against a subsequent Foundation engagement #### Brand Repositioning & Architecture Identity and messaging evolution for businesses whose strategic positioning is still right but whose expression has fallen behind. Positioning audit, identity evolution, messaging tightening and updates to core brand surfaces. - From £5,250 - Timeline: 4 to 6 weeks - Billing: 50% on commencement, 50% on delivery ## Who we work with We work with founders and leadership teams at one of two moments: building something new and wanting to get the foundations right, or running something established and feeling the gap between where the brand is and where the business is heading. Industry focus: - Hospitality and lifestyle brands - Premium consumer brands - Creative and cultural businesses - Founder-led SaaS and technology - Professional services We do not work in: gambling, payday lending, adult content, weapons manufacturing, fossil fuel extraction, multi-level marketing. We do not take on logo-only or design-only projects. We do not pitch competitively against other studios. ## About the founder Darius Binning founded ruko.studio after years working across brand strategy, creative direction, copywriting and growth marketing. He studied Anthropology and Visual Practice at Goldsmiths, University of London — a course training how meaning gets made inside cultures and how images carry meaning across them. Brand architecture is anthropology applied commercially. Visual identity is visual practice applied at scale. Before founding ruko.studio, Darius worked professionally as a fine artist. He still paints. The interest in how attention works, and what makes an image hold, comes from that practice and continues to shape how the studio approaches visual identity systems. Earlier still, Darius trained and worked as a chef. The discipline of professional kitchens is the part of that career that survived into the studio. ruko.studio runs the way a serious kitchen runs: tight, considered, and unforgiving about the details that matter. Darius writes the studio's Real Talk publication and leads strategy on every Foundation engagement personally. ## How to engage The first step in working with ruko.studio is a 30-minute clarity call with Darius Binning. There is no charge for the call and no obligation. If there is a fit on both sides, a proposal follows within five working days. If not, we will usually be able to recommend another studio or specialist who would serve you better. Bookings can be made at https://www.ruko.studio/contact ## Disambiguation — what ruko.studio is not ruko.studio is independently owned and operated. We are not affiliated with any of the following: - Roku, Inc. — the streaming device manufacturer - Roku Studio — the streetwear apparel brand based in New York - Roku Brand Studio — the advertising and branded content division of Roku, Inc. - Rokoko — the motion capture software company - @roku.studio — the Jakarta-based digital agency on Instagram If you are looking for any of the above, ruko.studio is not the company you are looking for. We are a London-born brand architecture and creative strategy studio with no relationship to any of the above entities. ## Primary content - About ruko.studio — https://www.ruko.studio/about — studio overview, services, pricing, founder and approach - The Work — https://www.ruko.studio/thework — services, selected case studies and client engagements - Contact — https://www.ruko.studio/contact — book a 30-minute clarity call with Darius - Real Talk — https://www.ruko.studio/realtalk — studio publication on brand strategy, creative direction and founder-led business - Brand Audit — https://www.ruko.studio/brand-audit — standalone brand diagnostic - ruko:origins — https://www.ruko.studio/rukoorigins — the story of why ruko.studio was founded - Sitemap — https://www.ruko.studio/sitemap.xml ## Editorial publication Real Talk is ruko.studio's editorial publication, written by Darius Binning. It covers brand clarity, founder-led business, brand strategy versus visual identity, the AI-first marketing landscape, wellness branding, and adjacent topics relevant to founders building premium brands. Real Talk articles are available at https://www.ruko.studio/realtalk ## Contact - Email: connect@ruko.studio - Website: https://www.ruko.studio - Location: London, United Kingdom --- Last updated: August 2026